The first e-commerce VoD platform on the market and a 4-month sprint to the finish line
Look Ma, I Built That
The launch of a branded Video-on-Demand platform from scratch turned "boring" documentation into binge-worthy infotainment. The mission: build brand awareness, educate the ecosystem, and drive product adoption across merchants, developers, and partners—delivered precisely on time.
And so it Begins
The project was defined by a 4-month window leading up to the “Shopware Community Day.” Taking this from concept to a high-traffic stable launch required a disciplined approach to the MVP. As Lead Designer and Visual Frontend Developer, the focus remained on the platform's visual architecture and frontend implementation to meet high expectations under a hard deadline.
Wait, how did I get here
Adapting "heavy hitter" flows (Netflix/Prime/Apple TV) to a smaller scale required a modular design system built specifically for Nuxt.js constraints. Knowing when to pivot is a skill—with a tight deadline looming, we reached out on critical support on the video player UI, allowing the primary focus to remain on the broader architecture. The final weeks were spent in the trenches of frontend development, fueled by coffee and QA cycles to ensure mocks survived the jump to a living platform while the backend team moved mountains.
Oh Well, Fair Point
This project was a masterclass in prioritization. Building a new platform on a tight timeline proved that a design system is your best friend and team’s spirit is tested most when the deadline is in days, not weeks—it turns out a VoD platform can be built in 4 months with the right people and a clear "MVP" focus. By utilizing a modular approach, the result was a high-traffic stable release that felt like a seasoned product from day one.
